Andre Saade knows what it means to steward a legacy.
As general manager of Radisson Blu Hotel & Convention Center, Riyadh Minhal, he has overseen the transformation of one of the city’s most familiar hotels into a modern hub that reflects Riyadh’s Vision 2030 ambitions.
With its roots stretching back to the 1980s, Minhal has always been more than a hotel — it’s been a gathering point for leaders, delegations, and families.
And today, under the Radisson Blu brand, it combines that history with contemporary design, wellness-focused amenities, and a convention centre built for global events.
In this Q&A, Saade shares how the rebrand balances heritage and innovation, what’s driving guest satisfaction, and why Minhal is perfectly positioned for Riyadh’s fast-growing MICE (meetings, incentives, conferences, and exhibitions) market.
Riyadh Minhal has been a fixture in the city since the 1980s. What parts of the hotel’s original DNA did you keep—and what changed most in the 2025 brand conversion?
Minhal has always held a special place in Riyadh’s hospitality scene. Since the 1980s, it has welcomed business leaders, government delegations, and families alike, creating countless stories and lasting memories. That sense of trust and belonging is something we were determined to preserve.
What has changed is Riyadh itself. The city has transformed into a global hub, attracting leaders, innovators, and travellers from around the world. Guest expectations have evolved too. Today’s visitors seek balance: productivity alongside wellness, relaxation, and experiences that enrich their time in the city.
The 2025 rebrand was about meeting those evolving expectations while honouring Minhal’s legacy. Through our partnership with Radisson Blu, we elevated every touchpoint of the guest journey: contemporary executive rooms, a refined Business Class Lounge, wellness-focused facilities, a rooftop pool with sweeping views, and a convention centre equipped for world-class events. We maintained Minhal’s DNA of accessibility and corporate relevance while introducing comfort, design, and forward-thinking hospitality that reflects Riyadh’s ambitions and the needs of today’s discerning travellers. More
